Monday, November 8, 2010

Facebook Business page

Are you on Facebook? How about your BUSINESS?!?

Here's a poll I found (link below) demonstrating why you might want to consider building a FB business page:

Link to Seriously Free Stuff.

This is a great place to attract people to your business! You want to do some very specific things there; and it's not selling!

Think of your FB business page as your living room during a party where you invited guests to your house (heard that analogy on a teleseminar, I forget who was speaking, sorry).

This FB page is a place to tell your stories, to have conversations and OCCASIONALLY talk about your business and direct people to your main business site. Just like it might happen at a party in your living room.

This is valuable VRE (virtual real estate) so be sure to capitalize on it!

Pam Hoffman

Wednesday, November 3, 2010

As Seen On...

Has your business been on TV? Is there an article about your or your business out there somewhere?

Public Relations is a very important tool for you. What about after that article or TV bit has run?

Put it on your website!

These things are important to chronicle for your new and existing customers to know about.

I just found out about a new group: AllCity Chamber

They work a little differently so you probably want to check them out.

They mentioned something at the Irvine, CA meeting earlier this evening that reminded me of this aspect of your business. You want to display these important 'as seen on..' type of things.

Here's my member certificate:

I'll be adding it to the sidebar for all to see. You can click on that image and go right over to the AllCity Chamber website.

See you there!

Pam Hoffman

Sunday, October 31, 2010

Helping My Clients Helps ME!

Ever notice how it's MUCH EASIER to find a solution for the problems other people have than to find solutions to your own?

I know that's true for me.

I recently realized something about that (again) though.

When I do that thing, where I think 'say, what about this for__________' I need to also think to myself 'and how can I put that to use for myself in MY business?' and immediately implement that.

It's a good plan in so many ways. You demonstrate to your client how that works and you get the benefit of your own best advice. It IS your idea after all!

The OTHER way you might get that is to find a community or some kind of support network of people willing to do that for YOU as well!

If it doesn't already come naturally to you, be sure to give as well, to continue the process for everyone.

If you are at a loss on how to find such a group, just do a search or go on meetup to see who's out there doing what and go find your support community!

Happy Halloween!

Pam Hoffman

Monday, October 25, 2010

Video Marketing

There is a great deal of talk & work on video marketing. Perhaps I'm the only one... I prefer text on a page. It gives me more options.

I can scan it.

I can read it thoroughly.

I can Random Access the info.

I can SPEED read it (check out spreed).

With video, I must sit there.

And watch everything, so I don't miss something important!

In the order someone else dictates. I can't fast forward typically. It won't give me searchable information for my site...

Moral of this post?

Use video in moderation and CERTAINLY include text in your posts & pages as someone else out there may just hate video and never even see what you have to offer!

I have heard that some very well known internet marketers tried video alone.. and learned the hard way.

You must include some text in your Internet Marketing.

Pam Hoffman

Wednesday, September 22, 2010

What's Your Story?

I think that there is a lot of confusion out there on what resources can be used for what tasks.

For example, what are social media sites good for?

I would say that they are good for connecting with others and TELLING YOUR STORY!

I DON'T think they are good for making sales or other spammy type activities.

What Else do you have to work with online and wonder what it's good for?

Let me know,

Pam Hoffman

Friday, September 17, 2010

Interesting That Peta Would Use a PREDATOR in Their Advertising!

Or "What's the REAL Message Here?"

Just found this:

And it made me wonder yet again about advertising. What is the message you are REALLY sending?

I have a vice when I'm watching television these days... I watch the commercials for the REAL messages they send.

I'll see something, oh I know what they are TRYING to say, and all I can think is 'our customers are idiots and deserve to be (fill in the blank)' is the REAL message coming to me from that ad!

And now I'm seeing them online too apparently. *sigh*

Yes, they can be funny and yes they stand out - is that the REAL message that advertiser is getting across though?

What about YOU? What are YOU really telling your clients & customers - you know, the same ones you'd like to do business with?

Just wondering,

Pam Hoffman

Monday, September 13, 2010

Are You On FB?

If you're on the fence about joining and setting up shop on Facebook, here's an image that might convince you to do that now!

Pam Hoffman