Are you on Facebook? How about your BUSINESS?!?
Here's a poll I found (link below) demonstrating why you might want to consider building a FB business page:
Link to Seriously Free Stuff.
This is a great place to attract people to your business! You want to do some very specific things there; and it's not selling!
Think of your FB business page as your living room during a party where you invited guests to your house (heard that analogy on a teleseminar, I forget who was speaking, sorry).
This FB page is a place to tell your stories, to have conversations and OCCASIONALLY talk about your business and direct people to your main business site. Just like it might happen at a party in your living room.
This is valuable VRE (virtual real estate) so be sure to capitalize on it!